![]() ![]() Conversations on Facebook Messenger blur the line between personal chats and business communication, making brand engagement feel conversational.īecause people are already spending the majority of their time on platforms like Facebook and Instagram, they don’t feel like being marketed to. Given its global access and low-cost offering, it has become a level playing field for all businesses. Globally, Facebook Messenger for business continues to grow its user base exponentially and is expected to grow to 2.4 billion by 2021. users, nearly 8 billion messages are exchanged every month through Facebook Messenger worldwide. With over 2.3 million downloads in the App Store and 103.55 million monthly active U.S. Messaging apps like Whatsapp and Facebook Messenger are quickly becoming key marketing channels for brands across the world, as their growing user base overtakes social media platforms.įacebook Messenger has more than 1.3 billion users globally and is the leading social networking app in the United States. ✔ 78% decrease in the cost of sending one online message, as compared to a single offline engagement ✔ 17,000 new Messenger connections within a week of launching the business experience on Messenger To build awareness for the service, the grocery store ran a campaign featuring ads that would directly take customers into the Messenger app, where they could start adding items to their cart!Īfter the campaign ran for six weeks between May–June 2020, the retailer saw the following results: The duo built a Messenger-powered digital assistant and an ecommerce store with over 1,000 products equipped with order placement, multiple payment options, and delivery scheduling. Seeing the popularity of Facebook Messenger in the Philippines, Unilever and NCC Supermarket decided to build this capability on it – allowing quick access on a platform already popular with their customers. During the Covid-19 pandemic when people were unable to visit shops, Unilever Philippines and NCC Supermarket decided to find an online solution that would allow people to place orders, choose flexible payment options, and quickly schedule delivery. ![]()
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